When it comes to running a successful business, it’s pivotal that you have an online website. Whether you sell products or offer a service to others, a website is important for gaining new customers, encouraging old customers to return as well, and creating a positive reputation for your business. One of the first things someone will do when looking for a company to work with is check out their website and if they don’t have one, that brings up warning lights straight away – the second place they may look is for a social media channel – if you don’t have one of these, then you’ve most likely lost the customer straight away.
From improving your reputation to growing online traffic and improving your customer service, below we look into why every business needs a website.
Improve Your Customer Service
Arguably customer service is one of the key components to a successful business – without customers, how can you have a business after all? Having a website can instantly enhance your customer service offering. You can add a live chat (here’s how to add live chat to your website) in order to answer customer questions instantly. You can have an FAQ section for the most frequently asked questions as well as add useful content that directly links to your offering to the different pages of your site.
Improve Your Reputation and Credibility
We touched on it above, a website brings a certain level of reputation and credibility to your business. And reputation is everything, it’s the reason you need to maintain your professionalism as well as make sure that unfair negative reviews and bad press are dealt with too. There are ways you can remove articles online if you do your research, and if you respond fairly and professionally to negative comments this can help to undo any harm too.
By having a website, you can be more transparent with your customers. You can share customer’s success stories (which can go a long way) as well as take photos and share the good work that you are doing. A website doesn’t have to be expensive, there are many affordable ways to have a website created by using a site like Wix or WordPress. A lot of these methods will have premade templates that you can use which is certainly better than not having a website at all.
Increase Organic Traffic
Organic traffic is the traffic your website receives from online searches through search engines like Google, Bing, or Firefox (to name a few). By having a website, you can increase your organic traffic, which means you are bringing in new customers to your business that may have never heard from you before. By converting these customers into sales, you’ll increase your revenue and hopefully profit. Without a website, you are potentially missing out on many sales that you would otherwise receive by simply having a website. When working on your Organic traffic you can also add Google Ads to help advance your business goals.
There are so many different reasons that a business should have a website (and needs one) Why do you think a website is important for a business? Which of the above reasons do you agree with most? Is there anything you think we should add to the above that we are missing? Let us know in the comment box below, we look forward to hearing from you. Read Also about The Power of Consumer Choice for Your Company